Tag: geography

BCM241 Wk 5 – Cinema attendance

BCM241 Wk 5 – Cinema attendance

It is easy to understand why commercial researchers are interested in the number of people using certain types of media, as these quantitative measures open doors for new developments within the industry. As media practices are social in nature, qualitative research such as understanding when, how and why people use media is also of value. … Continue reading BCM241 Wk 5 – Cinema attendance

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